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| In 1993, the principals and owners of John Manlove Advertising began noticing that the quality of marketing materials being created for churches was consistently unimpressive. But why? If ever there were an entity that needed to motivate and educate and develop a powerful call-to-action for its audience, wasn't a church that entity? True, these churches didn't function exactly like businesses, but-like any good business-churches do have audiences and objectives and visions. The leadership of John Manlove Advertising began to develop a passionate idea: Why not offer churches the same high-level creative and marketing expertise that JMA had been providing to its corporate clients for decades? |
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