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The Life-Stage Castle Hills Church Northwest (as Grace Point was formerly known) started as a mission of Castle Hills First Baptist Church in San Antonio. In the fall of 2001, the Sunday morning church attendance was approaching 1,000. Pastor Jeff Harris and his staff realized that the church needed to prepare for their continued growth.
The most important first step in the process was to clarify their vision path. Then they needed to create enthusiasm for the vision among their leaders and members. Next, they needed to develop a new brand identity. The objective of the new identity would be two-fold: 1)To communicate the new vision to the congregation and leadership 2) To clearly distinguish Castle Hill Northwest from Castle Hills First Baptist Church, the church that had launched them eight years earlier. If this were not enough, they also needed to promote the opening of a new family training center.
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