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The Results
During the months before the opening of their new facility, the church was able to strengthen itself and prepare for the move into their facility. The clearly defined purpose, values and strategy focused their resources. Their new brand identity energized the the organization and revitalized the communications materials of the church.
An article published March 18, 2002 in The Pensacola News Journal, best summarized the story with the headline "Capacity Crowd Opens New Church". Since the opening of the new facility, Hillcrest has continued to experience steady growth and life-changing impact.
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